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The book Geur. The forgotten sensation. will be published on the 17th of November. In this book Frank Bloem describes his adventures in the world of fragrance. (for now only available in Dutch)


The book Geur takes you to the beaches of Texel, the vanilla plantations of Réunion and the trenches of the First World War. At the same time, it brings you close to home on your grandmother's couch or to a warm summer pine forest. Fragrance is ubiquitous in our lives, yet it plays a surprisingly small role in art, science and history. It dominates our memories but in our daily life we ​​forget to perceive it.

Pre order here.


November 16 at 18:00 is the book presentation at Athenaeum Boekwinkel Amsterdam more info here.

November 20 at 15:00 there will be a lecture at De Vries Van Stockum in Haarlem. more info here.

+ The Snifferoo Smell Club

+ Subteras Rolo

+ Zeelucht perfume

+ The wandering Dutch


In 2019, The Snifferoo participated in the extensive project of The Embassy of the North Sea, in which we collected 40 fragrances from the North Sea and realized various exhibitions.

In 2018, at the initiative of Artis, we developed the Elephant Scent installation for the elephant track.

We regularly do smaller projects for artists and companies and exhibitions.

+ Subteras Rolo

+ Menno Kroon

+ Ambassee of the North Sea

+ Artis elephants

+ The Snifferoo popup shop

Frank Bloem

Frank Bloem is perfume maker and smell designer. From 2014 he shifted from visual art to smell.  

In 2016 this resulted in the funding of The Snifferoo.


+ Curriculum vitae Frank Bloem

+ Teaching workshop lecture

+ Points of Sale


tel .: +31644718080



Berberisstraat 16, 1032 EL, Amsterdam


Bank account: NL64 TRIO 0198 5462 46
COC: 34335030
VAT: NL002077117B54

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